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Media marketing is a rapidly growing and evolving field that is introducing new ways to connect with the public through platforms like YouTube, Facebook and X. Combined with customer-relationship management tools, these channels enable companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter for earned online coverage. They also send out email-based campaigns for follow-up with visitors to websites and loyalty program members.